
A few weeks ago the MTV Video Music Awards took place, and to be honest, I didn’t watch. In fact, I don’t remember the last time I viewed the yearly event (probably in a dorm room over a decade ago). I hate to play the “back in my day” card, but I do feel that there was a time when the VMAs were legitimately about rewarding great music videos and not just a popularity contest. Big winners in 2014 include former child stars like Miley Cyrus and Drake, and Lorde was awarded the “Best Rock Video” of the year for her song “Royals.” You know, THIS SONG that doesn’t feature any guitars and is built around a looping hip-hop beat? Can we all just agree that rock (at least the popular variety) is dead?
On social media I’ve seen some bemoan the age-old complaint that MTV doesn’t even play music videos anymore, but I think it’s time to get over the fact they haven’t been a music channel for over a decade. Some have suggested that music videos don’t matter anymore. However, I think they are more important than they have been since their explosion in the 80s. Young people have turned to YouTube as a major source of music listening, often playing the same video multiple times just to re-hear their favorite OneDirection song. The highest rated videos on YouTube aren’t of people on fire, or people getting hit in the nuts, but music videos of teeny-bop stars (hence why YouTube has now started its own music awards).
I am still old-fashioned in my listening habits, predominantly purchasing LPs and CDs with the occasional MP3 when I can’t wait until my next record store visit. Despite my out-of-touch approach to music, I do still check out new music videos on occasion. I’m not spending hours online watching videos, but I do have some new videos that I’ve watched several times. Here are some of my favorite videos as of late.
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Filed under Video Clips
Tagged as action bronson, best rock video, chad vangaalen, easy rider, liars, lorde, mess on a mission, monster, mtv, video music awards, vma, vmas