10 years ago, the art of the music video seemed on the verge of extinction. With MTV’s move toward more mainstream programming, the music format that propelled the careers of artists like Madonna, Michael Jackson, and Britney Spears seemed to be a thing of the past. President Van Toeffler pronounced that, “The novelty of playing music videos has worn off,” and with that, the MTV generation died. Music videos lived on via video websites like YouTube and Vimeo, but the big budget endeavors of the 80s and 90s were far less of a common creation in a time of uncertainty in the music industry.
But in the past few years, the music video has found a rebirth. To compete with music streaming services like Spotify and Pandora, YouTube has advertised its self as a free alternative and even went so far as to create their own music awards show. The result of this move has been staggering with more and more music fiends turning to YouTube for their listening experience. Some of the artistic music videos created in 2015 show what a resurgence the art form has had as of late. Here are my 10 favorite videos of the year.
It goes without saying that I’m saddened by David Bowie’s passing, but I’m not going to spend much time waxing poetic about what an impact he had on my life. In fact, I’m going to be honest and admit that I didn’t truly delve into Bowie’s catalog until around five years ago. I was born in 1978, around the time that Bowie was releasing his” Berlin” albums, so beyond his 1983 hit “Let’s Dance” and the sounds of his classics on the radio throughout my childhood, I can’t truly say his music shaped my youth. I do vividly remember seeing Labyrinth in my hometown theater with my brothers, which is a bit surprising since I would have only been seven years old (I’m guessing that I still remember this nugget due simply to how shocking the imagery of the film must have been at that age).
In this special edition of the BDWPS Podcast, I go through my list of the top 10 songs of 2015 and talk about what makes each track so special to me. If you’ve never listened to the BDWPS Podcast, this would be a great starting off point. You can listen to it HERE, or better yet, you can subscribe on iTunes or Stitcher (search key word: BDWPS).