On first glance, this poster for a SXSW show back in 2005 doesn’t seem worth discussing in my “Posterized” series. It’s really more of an advertisement for MTV2 than actually a poster promoting a concert. Most shows at SXSW are sponsored by someone (a record label, an online streaming outlet, a beverage company, a natural gas/fracking conglomerate) but rarely do the posters feature much about the sponsor other than a small watermark logo in one of the corners.
The second reason this poster doesn’t seem to deserve much attention is the fact I didn’t even go to any of the shows listed on the poster. They were all day parties, something I wasn’t even familiar with in those early days of SXSW.
No, this is far from the coolest concert poster I own, and no, I didn’t even attend these shows. But despite these two admissions, it’s still one of my favorites in the entire collection that adorns my walls because it reminds me of one of the best concerts I ever attended.